BurgerFuel Creative, Sweet

Creative, Sweet is the BurgerFuel channel for all of their artistic awesomeness. Be it graffiti, illustration, graphic design, videography or tattooing, they’re all about it.

I’ve had a really long journey with BurgerFuel and I’m very thankful for it. I planted a seed with the brand in 2010 and it has continuously blossomed, and even though I no longer work directly for the brand, we still have a great relationship. I can’t think of too many brands that have had such an influence from one creative, so it’s an honour to have had that privilege and opportunity. I don’t think I ever treated my time at BurgerFuel as a job as I was having so much fun, I wanted to challenge myself and I wanted to be a part of BurgerFuels success in doing so.

The Creative, Sweet was founded by myself through BurgerFuel in 2015, it was an opportunity to channel all of their creative culture and content through this funnel. Once the Creative, Sweet had been established, we then began to put it to work, the first phase was getting custom artwork in all of our stores on an international level. This took me all around New Zealand as well as Australia, Dubai and The USA. After this phase, we then began to roll out creative incentives and activations thought out the BurgerFuel system.